Bespoke CRM software, shaped around how you actually sell.
Off-the-shelf CRMs make you bend to their workflow. We design and build yours around your pipeline, your data and your team — owned by you, hosted on a modern stack, and priced as a fixed project from £15,000. No per-seat tax. Ever.
Custom CRM development is the design and build of a bespoke customer relationship management system, shaped around your exact sales, service or operations process — instead of forcing your team into the workflow of an off-the-shelf product.
Every CRM we build covers these six pillars. We tune the depth of each to your team, your stack and your stage.
Stages, fields and statuses modelled on the way your deals actually move. No dead screens, no forced fields, no busywork.
People, companies, conversations and files unified. Search that finds what you mean — not just what you typed.
Follow-ups, reminders, handovers and reports triggered by real events. Less admin, faster response, nothing forgotten.
Email, calendar, invoicing, support, analytics. Two-way sync where it helps, clean exports where it doesn't.
Row-level security on every record. Each person sees what they should, with a clear trail of who did what.
Dashboards focused on the few numbers that move the business. Refreshed in real time, exportable in a click.
Custom CRM development is the design and build of a bespoke customer relationship management system shaped around your exact sales, service or operations process — rather than forcing your team into the workflow of an off-the-shelf product like Salesforce or HubSpot.
A focused custom CRM typically starts around £15,000 and scales to £60,000+ depending on integrations, automation depth and team size. Every FK Digital Alliance build is fixed-scope with a clear quote before work starts — no per-seat licence fees, ever.
A first usable release usually ships in 8–12 weeks, with phase two and integrations rolled out across the following 2–3 months. We work in two-week sprints with a live preview environment from week one.
Buy off-the-shelf when your process is generic and per-seat pricing is fine. Build custom when (1) your workflow is a competitive advantage, (2) integrations across your stack are critical, (3) per-seat licences are eating your margin, or (4) you need data ownership for compliance.
Yes. FK Digital Alliance is a Birmingham-based studio at Fort Dunlop (B24 9FE). We design and build custom CRMs for clients across Birmingham, Solihull, Coventry, Wolverhampton, the West Midlands and the wider UK.
React + TypeScript on the front end, Supabase / PostgreSQL on the back end, with edge functions for business logic and Stripe / Resend / Twilio for payments and messaging. The stack is modern, fast, well-documented and easy to hand over.
Yes — fully. On project completion you receive the entire codebase, the database schema and full deployment access. We're happy to host and maintain it for you, but you're never locked in.
Yes. We routinely migrate from HubSpot, Salesforce, Pipedrive, Zoho, Monday, spreadsheets and bespoke legacy systems — with a clear data-mapping document signed off before any production write.
Book a free 30-minute discovery call. We'll walk through your pipeline, your stack and your numbers, then tell you honestly whether a custom CRM is the right next move.
Book a discovery call