What cookies are

Cookies are small files placed on your device. Similar technologies, such as local storage and pixels, can store or read information from your browser. Some are essential for the site to work, while others require your consent.

How consent works

Optional analytics and marketing cookies are off unless you choose to accept them. Necessary cookies remain active because the website cannot operate properly without them. Your preference is saved in your browser and the cookie banner will not show again after you accept, reject, or save your choices.

Cookie categories

Necessary

Purpose: Required to operate the website, protect security, remember consent choices, support navigation, and provide requested services such as the client portal.
Examples: Session, authentication, security, consent storage, theme or interface preferences.
Lawful basis: Legitimate interests / strictly necessary under PECR.
Retention: Session to 12 months depending on purpose.

Analytics

Purpose: Helps us understand how visitors use the site, which pages perform well, and where journeys can be improved.
Examples: Page views, device/browser information, approximate location, referral source, usage events.
Lawful basis: Consent.
Retention: Up to 24 months unless deleted earlier.

Marketing

Purpose: Helps measure campaign performance and personalise promotional activity across trusted platforms where enabled.
Examples: Campaign identifiers, conversion events, advertising pixels, audience measurement identifiers.
Lawful basis: Consent.
Retention: Up to 13 months unless deleted earlier.

Payment and fraud prevention

Purpose: Supports secure payment processing, fraud checks, checkout reliability, and payment status confirmation.
Examples: Payment session identifiers, anti-fraud signals, checkout state, payment confirmation metadata.
Lawful basis: Contract, legitimate interests, legal obligation where applicable.
Retention: Set by the payment provider and retained only as needed for transaction records.

Category	Purpose	Examples	Lawful basis	Retention
Necessary	Required to operate the website, protect security, remember consent choices, support navigation, and provide requested services such as the client portal.	Session, authentication, security, consent storage, theme or interface preferences.	Legitimate interests / strictly necessary under PECR.	Session to 12 months depending on purpose.
Analytics	Helps us understand how visitors use the site, which pages perform well, and where journeys can be improved.	Page views, device/browser information, approximate location, referral source, usage events.	Consent.	Up to 24 months unless deleted earlier.
Marketing	Helps measure campaign performance and personalise promotional activity across trusted platforms where enabled.	Campaign identifiers, conversion events, advertising pixels, audience measurement identifiers.	Consent.	Up to 13 months unless deleted earlier.
Payment and fraud prevention	Supports secure payment processing, fraud checks, checkout reliability, and payment status confirmation.	Payment session identifiers, anti-fraud signals, checkout state, payment confirmation metadata.	Contract, legitimate interests, legal obligation where applicable.	Set by the payment provider and retained only as needed for transaction records.

Managing cookies

You can manage optional cookies through the cookie preferences dialog when it appears. You can also clear this site's stored data in your browser settings to reset your choice.

Most browsers let you block or delete cookies. Blocking necessary cookies may affect security, login, payment, preference storage, and other core functionality.

To withdraw consent for optional cookies, clear this site's cookies/local storage in your browser and revisit the site to choose again.

Contact

If you have questions about this Cookie Policy or how we use cookies, contact info@fkdigitalalliance.com.

Cookie policy