Web Design & Development services by FK Digital Alliance, creative and digital agency in Birmingham, UK
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    Web Design & Development

    Websites that earn their keep.

    Beautifully crafted, properly built, measurably fast.

    Your website is the first thing people meet and the last thing they remember. We design it to feel effortless, build it to perform, and ship it ready for everything that comes next.

    Why it matters

    Three principles, no compromise.

    Speed is a feature

    We budget for performance from day one. Lazy loading, modern image formats, edge caching and lean code. Pages that open the moment they're tapped.

    Designed for humans

    Accessibility, clarity and rhythm baked in. Sites that respect screen readers, slow connections, tired eyes and impatient thumbs.

    Built to last

    Type-safe React, tested components, sensible architecture. Code your next developer will thank us for.

    Our approach

    Beautiful and practical aren't a trade off.

    We start with the job your website needs to do. Then we design the experience around it, write the content with it, and build the system that supports it. Nothing wasted, nothing tacked on. Every section earns its place.

    We don't dress up a template. We design the thing.

    What you get

    Real outputs, no fluff.

    Fully responsive design across every breakpoint
    Production-ready React and TypeScript codebase
    Custom CMS or headless content set-up
    SEO foundations, structured data and sitemap
    Analytics, consent and conversion tracking
    Documentation and handover walkthrough
    What's included

    Crafted with intent, every detail.

    Custom Web Applications

    Your workflows. Your logic. Built exactly the way your business needs it.

    E-commerce Platforms

    Stores that sell. Checkouts that convert. Analytics that tell the truth.

    CRM Systems

    Custom CRMs that fit your sales process. Pipelines, contacts and automations built around how you actually work.

    Progressive Web Apps

    Install it. Use it offline. Forget it's not native.

    API Development

    Clean, documented, and ready for the tools you already use.

    Spotlight · CRM

    A CRM shaped around how you actually sell.

    Off-the-shelf CRMs make you bend to their workflow. We build yours around your pipeline, your data and your team. Connected to the rest of your stack, quiet when nothing needs you, sharp when something does.

    Pipelines that match reality

    Stages, fields and statuses modelled on the way deals actually move. No dead screens, no forced fields, no busywork.

    Contacts in one place

    People, companies, conversations and files unified. Search that finds what you mean, not just what you typed.

    Automations that earn their keep

    Follow-ups, reminders, handovers and reports triggered by real events. Less admin, faster response, nothing forgotten.

    Plugs into your stack

    Email, calendar, invoicing, support and analytics. Two-way sync where it helps, clean exports where it doesn't.

    Roles, permissions and audit

    Row-level security on every record. Each person sees what they should, nothing more, with a clear trail of who did what.

    Reporting you'll actually read

    Dashboards focused on the few numbers that move the business, refreshed in real time and exportable in a click.

    A CRM should make work feel lighter, not heavier.

    How we work

    A process built around your outcome.

    01

    Discovery

    We map goals, users, content and tech, before a single pixel is drawn.

    02

    Design

    UX flows and interface design, validated with you before build.

    03

    Develop

    Clean React, accessible markup and proper performance budgets.

    04

    Launch & iterate

    Ship, measure, refine. We tune for speed, search and conversion.

    What changes

    After launch, the numbers move.

    Faster pages

    Core Web Vitals in the green. Fewer bounces, better rankings, calmer servers.

    Better conversion

    Clearer copy, sharper layouts and fewer steps between curiosity and action.

    Easier to grow

    Add pages, products and campaigns without rebuilding the engine each time.

    Tools & technologies

    The right tools, for the job.

    ReactTypeScriptNode.jsSupabaseTailwind CSS
    Questions, answered

    The things people always ask.

    How long does a new website take?

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    Most marketing sites land in four to six weeks. Web applications run eight to sixteen weeks, depending on scope. We give you a clear timeline before we start.

    Will I be able to edit the content myself?

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    Yes. We set you up with an editor that fits your team, whether that's a headless CMS, a custom dashboard, or a simple content layer.

    Do you handle hosting and maintenance?

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    We do. Edge hosting, monitoring and a monthly care plan are all optional. You're never locked in.

    Can you redesign without changing the back end?

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    Often, yes. We're happy to refresh the front end while leaving your existing systems in place.

    Ready to talk about your project?

    Tell us where you want to go. We'll show you the shortest, smartest way to get there.